Lead Researcher
Rowan Lee is the lead researcher at OBSQ Research, dedicated to uncovering key industry insights through rigorous data collection and analysis.
With a background in methods and models, Rowan applies systematic methodologies to identify trends, understand decision-making patterns, and provide actionable recommendations for businesses.
Rowan has a passion for understanding how people make decisions and how they are influenced by their environment.
Through a mix of quantitative surveys, qualitative interviews, and secondary research, Rowan delivers findings that empower clients to make data-backed, strategic decisions.